The Purpose.
The purpose of the Marketing Exchange will be to share and explore ideas on promoting EFT products and services but will also expand to other marketing challenges credit unions are currently facing. The Exchange will act in a cooperative way to help your credit union attract—and retain—members.

From among all volunteers, three members will be selected to represent each credit union size category—small, medium and large—to make up the nine-member Exchange. Efforts will be focused on getting the most impact from limited marketing resources and budgets.

The Basics.
We envision quarterly meetings of the Credit Union Marketing Exchange. They could be conducted via phone, the Web or in person, as the members determine. The meetings will provide collaborative, non-competitive environments in which ideas can be presented, discussed and shared. During an initial in-person meeting, members of the Exchange will determine the scheduling of future meetings.

For more information, please visit our Frequently Asked Questions page or contact Mary Warren at mary.warren@cu24.com or (877) 570-2824.