Why was the Credit Union Marketing
Exchange created?
Many Credit Union 24 participants have expressed
the desire to improve their marketing efforts, but
they are limited by a lack of resources either in
personnel or in funding. While we have developed
marketing campaigns that our participating credit
unions can use as their own, we felt we could go
beyond that to create a think-tank of our own to
discuss issues and find solutions that are costefficient
and relevant to our industry.
How will the Marketing Exchange benefit
my credit union?
The Exchange is designed to provide actionable
marketing solutions to attract and retain new
members for your credit union.
How many Exchange members will
be selected?
Three members from each credit union tier
(small, medium and large) will be selected for
a total of nine Exchange members.
How will Exchange members be selected?
The most qualified Exchange members will be
selected from among all volunteers.
What kind of commitment will Exchange
members uphold?
Selected members will serve a two-year term on the
Exchange. During that term, there will be quarterly
meetings, the first of which will be in-person. Members
will then decide collaboratively if future meetings will
be held in-person or via Web/phone conferencing.
When will Exchange members be announced?
The Exchange members will be announced by
September 10, 2009.
When is the first meeting?
The first meeting will be held early in the fourth
quarter, but the exact date will be determined by
the members. The location will also be decided at
a future date. Members of the Exchange will be
encouraged to suggest the most convenient
meeting times and locations.
How long will the meetings last?
The first meeting will be longer than the subsequent
meetings to allow members to collaboratively discuss
the objectives and methods of the Exchange. This
initial meeting is expected to last a full day. Future
meetings should be closer to two hours in length.
What will be discussed at the meetings?
Exchange members will work together to develop
and explore ideas on promoting EFT products and
services but will also expand to other marketing
challenges credit unions are currently facing. Specific
topics will be decided by the group members, as
individual members will make suggestions on what
is relevant for each meeting.